PromptPath is a person-to-person AI conversation platform built for automotive dealerships. The platform brings the needs of customers back front and center by enabling dealers to capture, preserve, and activate customer conversations across their dealership. Powered by proprietary AI-enabled technology, PromptPath guides your dealership team through meaningful conversations with customers by prompting, coaching, call tracking, and customer context. The result is improved appointment rates, sales performance, and profitability, turning every conversation into results.

Join our team to drive change in automotive!

PromptPath is an AI conversation platform reshaping how automotive dealerships connect with their customers. PromptPath is funded by some of the top VCs in Automotive and is growing fast with an industry recognized leadership team: Trio of Tech Heavyweights Forms PromptPath Leadership Team – Auto Dealer News. Watch what our customers are saying about PromptPath: PromptPath and Autobahn Fort Worth

We capture, preserve, and activate the customer conversations that happen across the entire dealership , phone, showroom, F&I, and service, so dealers can turn everyday interactions into loyalty, revenue, and a better experience for every buyer.

We’re early, we’re growing fast, and we’re looking for people who want to build something that reshapes how dealers succeed.

Amit Maheshwari 

Amit Maheshwari has over 25 years of experience in automotive technology, including serving as head of the global enterprise solutions group at Cox Automotive and head of corporate development and strategy at Dealertrack. While at Dealertrack, Maheshwari is credited as part of the team that coined the term “Digital Retailing,” helping pioneer the opening of F&I systems to third-party developers to enable online car buying. Most recently he served as EVP of Business Development, Strategic Accounts, and M&A at Tekion, where he was responsible for developing  strategic digital business opportunities across OEMs, lenders, dealers, and industry solution providers.

Max Steckler

Over the past 25 years, Steckler has been an architect of industry-first solutions—building the first hyper-local advertising platform optimizing across Tier 1 OEMs, Tier 2 and Tier 3 dealership budgets, the first personalization engine for dynamic dealer website content, and the first attribution ecosystem connecting the consumer digital journey to ad performance. That platform earned Google’s “Automotive Innovator of the Year” recognition. He held senior roles at Cobalt, CDK Global, DealerSocket, and Podium before founding PromptPath. Now he’s applying that first-mover instinct to AI conversational intelligence. Steckler’s blend of industry knowledge, product vision, and technical depth consistently produces solutions that move markets.

Jason Barrie

Barrie has more than 20 years of automotive retail technology experience spanning operations, product, and go-to-market leadership. He spent 16 years at Dealertrack and Cox Automotive, where he led the Dealertrack dealer F&I team and held leadership roles across marketing and operations. He later co-founded Carmatic, a technology startup connecting shoppers to dealerships through a fully online concierge buying model. Prior to joining PromptPath, Barrie served as Chief Operating Officer at DAS Technology, leading operations, strategy, product management and market development. Barrie has been recognized as one of AutoRemarketing’s Power 300 leaders.

These automotive technology veterans are ushering in the next wave of customer-facing solutions, pairing people-first conversations with technology that empowers dealerships to create better customer experiences and stronger business outcomes.